Analyse Music Video

My chosen video is Dizzy Rascal's song Holiday, and with this I will be analysing this video based on Narrative, Representation, Genre and Media Language.

Genre:
The genre of this video is Pop, Dizzy use to be Grime but over the years has changed his genre to a variety to make him more versatile and has a broader audience. The reason why you can tell this is a Pop music is because there is a lot of dancing , repetition and up tempo music.
The chosen location is a mansion which shows his wealth and that he likes expensive things, he is dressed up in swim wear along with all his other guests which the vast majority of them is women in revealing swim wear. The costume goes with the theme of being by the pool having a good time. There is natural lighting as it is filmed during the day as it is meant to give off the impression that they are in a very hot country having a good time. Lastly the sun glasses Dizzy is wearing helps the audience with iconography which most rappers and grime artists wear. This is showing that he can look like a rapper but can carry off a nd sing a pop song.


Narrative:
This video has a clear narrative as it is talking about getting away and doing what you want and having fun. That's what this video is mainly about.... FUN and enjoying your time away.
The artist is participating in this video as he is in the crowd singing along, also this video is illustrative as it is telling a story and there no disruptions only equilibrium.


Media language:
Fast pace editing as well as normal pace is used a lot in this video which gives off a positive mood. The fast pace goes well with the song very well as there is a party going on and the camera is switching to different scenes to make it look chaotic which suits a pop video very well.


Representation:
Women in this video are represented as objects, the reason why I think this is because they are wearing revealing clothes (swim wear) and it is all in aid of attracting the male audience.
Also by the way the camera is used, there are many close ups of women's body parts as they are dancing or walking around the mansion. Which makes the Laura Mulvey quote about the 'active/male and passive/female'. Unlike the women only being shown in a specific way, men are shown as a whole.